The "BMW pickup" surrenders to its rival ... "X-Class".

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The "BMW pickup" surrenders to its rival ... "X-Class".


BMW has repeatedly rejected the idea of ​​making a pickup to compete with Mercedes-Benz X-Class because it believes the luxury pick-up market is too small around the world to invest in a decent model.


"Every study we've done so far suggests that the high-priced pick-up market is small and not so important," said Klaus Frolich, a member of BMW's board of directors. "It is limited to Australia and North America.

Frolich rejected the idea of ​​using any existing platform for the company to develop the pick-up, describing the use of another car as "unacceptable", meaning that the company has to develop a brand new chassis of the body on the frame, a huge investment compared to the expected profits.

Mercedes-Benz solved this problem in the X-Class through cooperation with the Nissan Renault Alliance and use the same platform as Navarra and Alaskan, and it seems that the company will not face its German rival soon in this field.

The only exception in BMW's history is that their M branch has modified some Class III cars and converted them into small pickup cars. You can see the pictures of these projects below.
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